Monday, April 19, 2010

Kick-Ass get its ass handed to it.

I read the the paper today and saw the box office totals for the weekend. Kick-Ass, which was predicted to take the top spot came in second place with a total much lower than expected. It was beaten by How to Train Your Dragon, which is holding up really well and is getting outstanding reviews (98% on Rotten Tomatoes). It was a close one with Dragon winning by only about 250 grand. Kick-Ass made about 19.7 million, which is certainly lower than I expected given its internet hype. I mean the fan boys were just raving about it and it does look good, but Kick Ass isn't really a comic book known by the general public at all. This also proves that once again the internet hype doesn't mean shit 90% of the time.

I was hoping that it would take off like Zombieland, which was a surprise hit last fall. If you think about super hero movies not usually know by casual moviegoers usually do bad at the box office. Watchmen did score a big opening, but it went down like a shit bomb it's second weekend. It ended up with $107 million, which really was disappointing. a movie with an opening like that should at least reach close to $200 million. Plus some people did not really find the character of Hit girl very amazing and some were turned off by the intense violence. If you think about the film was going to have a niche audience from the beginning. The comic book is not known like X-Men, Spider-Man, Batman, Superman, etc. It will reach profitability eventually. In the mean time I ams till waiting for Iron Man 2.

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