Saturday, May 8, 2010

The 3-D Epidemic (Don't Waste your Money)!

Back in the '50's television was stealing audiences away from the theaters. Obviously the studios and theater owners were concerned so they developed a number of methods to improve the theater going experience. This is 3-D was born. At that time 3-D was a joke. In fact you looked like a jackass wearing those lame glasses. Then of course the studios put out some bad 3-D movies. Eventually, this fad ran out of steam and disappeared forever, well until they made a slight comeback in IMAX theaters and theme park attraction.

It's 2010 and 3-D has taken the throne again. In fact the first 3-D film that I saw was not at a theater, but in a theme park. Times have changed so much. 3-D has left a generally taste in my mouth. I used to love it, but now I almost despise it. One of the main reasons is that the 3-D effects overwhelm the story. A whole lot of 3-D films have things popping out a screen and totally distract from the story. That annoys me so fucking much and it is ridiculous.

However, there are rare exceptions when 3-D is actual integrated into the story very well. A very good example is Avatar. The most beautiful film that I have ever seen in my life. The 3-D just doesn't pop out at you and the film just immerses the viewer into the movie. It feels so natural that viewers forget that they are watching in 3-D, James Cameron spent 12 years working on the film and while Cameron is an average director at best, he knows how to use the newest technology to its fullest. He know how to use 3-D and is damn good at it.

IMO Avatar, Beowulf, X-Mas Carol, and possibly Tintin are the only films that I have been satisfied with seeing in 3-D. A whole lot of other films do not need it at all. Disney was one of the first to hop the 3-D bandwagon. I saw Meet the Robinsons (bad film) in New York and it did not make the movie any better. In fact it made it worse. I saw Disney's latest film version of A X-Mas Carol and it did look nice, but did not really convince me why I wanted to see it in 3-D.

It also kills me that some film will get released and have only 20 minutes or so in 3-D. Superman Returns and Harry Potter 6 are examples of this. If I am going to pay for a 3-D movie I want it to be in 3-D for the whole damn time. These movie weren't designed in 3-D and the studio throw some 3-D paint on the film in post production and market it as a 3-D experience. It looks fake and rushed! It's a waste of money!

Thanks to the success of Avatar, How to Train Your Dragon, and Alice in Wonderland, the studios are trying to strike while the iron is hot. There are plenty of 3-D films that are going to be released for the rest of year like Shrek 4, Toy Story 3, Step-Up 3-D, Cats and Dogs 2, Piranha 3-D, Resident Evil Afterlife, Legend of the Guardians, Alpha and Omega, Jackass 3-D, Saw VII, MegaMind, Harry Potter and the Deathly Hollows, Tangled, Chronicles of Narnia: Voyage of the Dawn Trader, Tron Legacy, and Gulliver's Travels.

That is just ridiculous. That is 17 more unnecessary movie converted into 3-D. Seriously, do we need to see a shitty dance movie in 3D or a shitty horror movie that has been declining since the first movie in 3-D. Also do we need Cats and Dogs 2 in 3-D? I speak on behalf of everyone in saying FUCK NO!!! Next thing you know they're going to make a Yogi Bear movie and put it in 3-D. Oh wait, they are making a Yogi Bear movie and it's going to be released in 3-D this December, and Justin Timberlake is going to voice Boo Boo bear. I am not joking! Justin Timberlake is going to voice Boo Boo and Dan Aykroyd is going to be Yogi. Real shit!

If you think that's fucked up then check out 2011 where there are already 25 films guaranteed to be shown in 3-D. Tat body count will increase dramatically, trust me. Hollywood is a business and 3-D is a very profitable move right now. However, people do not think about the long run. 3-D was a gimmick back in the '50's and it is still a gimmick now. This is not the future of the film experience and unless the film is directed by Zemeckis, Cameron, or Spielberg, I will not even consider watching a film in 3-D. The 3D train is going to derail, crash, and burn to the ground. When that happens I am going to say I told ya sold....you greedy Hollywood bastards! Don't waste your Money!

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